In distinction to Carhartt WIP’s SS25 lookbook, which was shot towards a clean studio wall, the official marketing campaign options high-saturation photographic collages by artist Joshua Gordon.
The London-based artist makes use of his signature reworked fashion for a kaleidoscopic showcase of the model’s newest line. Gordon’s documentary-style pictures, characterised by high-contrast hues, disparate gentle leaks, and illustrations, is accompanied by a particular video marketing campaign the place the artist showcases his music and sound design.
Gordon’s newest work for Carhartt marks 10 years for the reason that companions first collaborated in 2015 for the model’s SS15 marketing campaign. The earlier marketing campaign was characterised by a extra typical format, that includes black-and-white images of the gathering towards a collaged body.
The reunion is becoming for the SS25 assortment, which bridges the previous and current by providing a mixture of archival types and modern reinventions. Borrowing inspiration from the model’s numerous design eras, the gathering contains classic Nineteen Nineties-style denim and chambray, campus-inspired sportswear, heavyweight overshirts and tailor-made jackets.
See Gordon’s Carhartt WIP SS25 marketing campaign within the gallery above and store the gathering now on the model’s internet retailer.
