Abstract
- Carhartt WIP has unveiled a playful marketing campaign for its FW25 Pronto Subito capsule impressed by Eighties pizzerias.
- Accompanied by a particular online game, the gathering features a vary of attire, a pizza slicer, and an apron.
Carhartt WIP has veered from the duck canvas and double-knee workwear of custom, to current a unique sort of workwear paying homage to a pizza parlor uniform. Along with attire and equipment, the gathering is full with a customized chrome pizza cutter and an embroidered apron.
The title ‘Pronto Subito’ or ‘prepared instantly’ attracts inspiration from 80s-era pizzeria signage, showing emblazoned on blue and black graphic tees and two colorways of a graphic zip-up sweater. Moreover, the vary features a white embroidered cap and a black screen-printed tote bag. Every bit boasts the identical playful illustration of an oddly-shaped slice of pizza and daring inexperienced bubble typography.
On the Carhartt WIP app, the model has additionally launched a retro online game designed by artist Oliver Payne and author Erica Redling, co-founders of Protected Crackers Leisure, impressed by the capsule. Created with arcade-style, 8-bit graphics, contributors are challenged with a race to arrange pizza slices on a time crunch.
The Carhartt WIP FW25 Pronto Subito assortment is obtainable now on the Carhartt WIP net retailer. The Pronto Subito online game will be discovered on the Carhartt WIP app.
