Working on 6-13 March, the pop-up focuses on extending the life of consumers’ Burberry merchandise, notably scarves, leather-based equipment and its iconic trench coats.
The house, named ReBurberry, is situated within the retailer’s ReSelfridges part, which homes the division retailer’s pre-loved and archive items, in addition to its restore, resale and customisation companies.
An artisan from Burberry’s Castleford manufacturing facility is obtainable to offer repairs and customisation to clients’ trench coats on the pop-up. The Castleford manufacturing facility has been producing Burberry’s trench coats since 1972.
The pop-up house can even provide a choice of trench coats made earlier than 1999. These coats have been individually revived by Burberry’s staff of specialists, with a “Proudly Restored by Burberry” label.
ReBurberry features a Scarf Upcycle remake service, which repairs clients’ scarves with customized embroidery and darning.
The pop-up additionally includes a Cashmere Refresh service, out there at chosen Burberry shops. This restores the end of Burberry’s cashmere scarves by way of a specialised course of, comprising brushing, steaming and misting.
Burberry first launched its ReBurberry Edit in 2020, a group of its most sustainable kinds. This has since expanded into restore and restoration companies.
