Abstract
- “Craft us our Language” is Bottega Veneta’s star-studded marketing campaign celebrating 50 years of its Intrecciato leather-based weaving custom.
- Shot by Jack Davison, the images function artist Tyler, the Creator, I.N of Stray Children, actress Julianne Moore, and plenty of extra.
- In September, Bottega Veneta will launch a brand new e book within the spirit of “Craft is our Language,” together with a second marketing campaign.
Bottega Veneta has unveiled a star-studded marketing campaign titled “Craft is our Language” to rejoice the fiftieth anniversary of its signature Intrecciato leather-based weave. Photographed by Jack Davison and choreographed by Lenio Kaklea, the pictures seize recognizable faces throughout artwork, movie, trend, literature, music, and sports activities, together with intimate hand gestures for instance a logo of interconnection and trade in its signature Intrecciato weave.
The various forged consists of ubiquitous pop document producer Jack Antonoff, movie director Dario Argento, designer Edward Buchanan, artist and sculptor Barbara Chase-Riboud, singer-songwriter Neneh Cherry, filmmaker and document producer Dave Free, actress Lauren Hutton, singer I.N of Stray Children, actor Troy Kotsur, actress Vicky Krieps, actor Terrance Lau, actress Rie Miyazawa, actress Julianne Moore, tennis participant Lorenzo Musetti, actress Shu Qi, author Zadie Smith, singer-actress Thanaerng, recording artist and producer Tyler Okonma (Tyler, the Creator) and conductor Lorenzo Viotti. Every expertise is pictured sporting numerous Bottega Veneta items from Intecciato luggage, gloves, and outerwear to the home’s luxurious ready-to-wear clothes.
Of explicit be aware is Edward Buchanan, who served as Design Director of the home from 1995 to 2000 and launched Bottega Veneta’s first-ever Prepared-to-Put on assortment. Elsewhere, Lauren Hutton sported an Intrecciato clutch within the 1980 film American Gigolo, giving Bottega Veneta’s signature weave a wider stage of pop cultural publicity.
Requiring lengthy hours and days of meticulous handwork, the weave was first launched in 1975 and entails hand-weaving slender leather-based strips, referred to as fettucce, right into a leather-based base panel, or round a wood mildew. Whereas drawing from the centuries-spanning Italian custom of weaving and the leather-based work experience of the Veneto area, Bottega Veneta’s technique is differentiated by its progressive diagonal association and top-notch high quality.
In September, the ‘Craft is our Language’ marketing campaign will increase into a brand new print e book and yet one more installment of pictures and quick movies that includes new faces. Bottega Veneta’s forthcoming e book will function a “dictionary” for the language, craft, and values of the home.
See the gallery above for the total marketing campaign and keep tuned to Hypebeast for the most recent trend information.
