Famend eyewear model Oakley turns 50 this yr. With the discharge of its Ellipse fiftieth Anniversary — an unique iteration that factors to the model’s disruptive improvements — Oakley is honoring the previous 5 a long time of the visionaries who’ve fueled Oakley’s tradition and neighborhood.
“The Oakley Ellipse fiftieth Anniversary celebrates half a century of Oakley innovation by taking essentially the most iconic little bit of our branding and placing it entrance and middle as a design component,” mentioned Nick Garfias, Oakley Vice President of Design. “What’s extra is it vegetation a flag for us and our followers about what lies forward. Oakley designs are about development and development, however simply as issues will proceed to evolve, sure issues will stay the identical: our DNA. We imagine that when you take the emblem off any of our merchandise it ought to be unmistakably Oakley, and the Ellipse fiftieth Anniversary is the clearest manifestation of that… ever.”
The Oakley Ellipse fiftieth Anniversary represents a contemporary and singular assertion the place the previous, current and future collide. Formed as the enduring Oakley emblem, its silhouette fuses three design eras: curved strains echoing the daring aesthetic of the ’90s, a progressive stem jog impressed by at this time’s best-selling Radar EV, and a futuristic lens form crafted with PhysioMorphic™ Geometry. The artifact is completed in a Midas Fleck colorway, with a black lucid remedy and gold particulars, that includes Prizm™ 24K lenses.
The Oakley Ellipse fiftieth Anniversary can be obtainable in restricted portions beginning July at Oakley.com, Oakley shops, and choose companions worldwide.
