The German footwear label’s newest brick-and-mortar retailer will serve “as a vacation spot for footbed fans, loyal followers and new prospects alike”, the corporate mentioned.
It’s internet hosting in-store celebrations as a part of the opening on 13 March, the place prospects can have their sneakers customised by London-based artist Mark MacDonald.
MacDonald has labored with Levi’s and Comme Des Garcons on freelance customisation tasks. He was additionally head of artistic design at premium denim model Evisu between 2008 and 2012.
The shop opening follows final month’s information that Birkenstock could be growing its retailer presence with two new places in London this 12 months, after working revenue jumped 42% 12 months on 12 months to £1.9m within the 12 months to 30 September 2024.
Extra just lately, the footwear model reported a powerful 19% year-on-year enhance in income for the quarter to 31 December 2024, with gross sales reaching €362m (£299m).
It attributed this to an increase in demand of its closed-toe silhouettes, corresponding to its Boston clog, which grew at greater than twice the tempo of the group common.
Oliver Reichert, CEO of Birkenstock, mentioned on the time: “We as soon as once more noticed very sturdy development throughout all of our segments, with APAC coming in exceptionally sturdy as we accelerated the tempo of retailer openings and deliveries to some B2B companions within the quarter.
“With the sturdy begin to the 12 months, we’re assured in our skill to ship on our steerage for 2025.”
