Drapers - Birkenstock sales soar during golden quarter


Adjusted EBITDA was up 25% 12 months on 12 months to €102m (£84m), and internet revenue hit €20m (£16m), up from a internet lack of €7m (£5.79m) 12 months on 12 months.

Birkenstock reported that top-line development was the results of robust shopper demand all through the vacation season. Closed-toe silhouettes grew at greater than twice the tempo of the group common and elevated share of the enterprise by 600 foundation factors.

Income grew throughout all areas together with the Americas (16%), EMEA (17%) and Asia-Pacific (APAC) (47%).

Wholesale income elevated by 30% in reported and fixed foreign money, whereas DTC income grew 11% as reported and 10% on a relentless foreign money foundation, in comparison with the primary quarter of 2024.

The footwear model opened 4 new shops through the first fiscal quarter of 2025, bringing the full variety of owned retail shops to 71.

Oliver Reichert, CEO of Birkenstock, mentioned: “Our outcomes for the primary quarter of 2025 mirror the continued energy of our model all through the essential vacation season. Birkenstock proved to be a high-demand gifting merchandise and must-have for our wholesale companions.

“Our clogs, different closed-toe sneakers and boots carried out very nicely, with share of enterprise up 600 bps 12 months over 12 months. We as soon as once more noticed very robust development throughout all of our segments, with APAC coming in exceptionally robust as we accelerated the tempo of retailer openings and deliveries to some B2B companions within the quarter. With the robust begin to the 12 months, we’re assured in our potential to ship on our steering for 2025.”

Birkenstock confirmed its steering for FY 2025, with income development of 15-17% in fixed foreign money and an adjusted EBITDA margin of 30.8-31.3%.