British shirtmaker and menswear model TM Lewin is planning a raft of recent UK retailer openings, following its return to the excessive road in early April 2025 with a retailer at 44 Bow Lane within the Metropolis of London.
That got here 5 years after TM Lewin closed its whole property of 150 shops because the pandemic struck in 2020 and it fell into administration. It then fell into administration once more earlier than a profitable digital relaunch in 2022.
TM Lewin Managing Director, Dan Ferris, informed TheIndustry.trend: “A essential a part of our technique is returning TM Lewin’s iconic presence to the excessive road. The Bow Lane flagship was at all times deliberate to be the primary in a string of retailer openings.
“Following the early success of Bow Lane, and seeing the overwhelmingly constructive response to the model being again on the excessive road, we’re trying to speed up our plans.
“Our prospects like to buy in particular person; they need to benefit from the in-store expertise and go away feeling assured of their buy. With this in thoughts, bodily enlargement is of the upmost significance for us to ship an distinctive expertise for our prospects.
“The subsequent location shall be in London the place we all know a big proportion of our buyer base lives and works. Places additional afield will turn out to be a precedence thereafter.”
The brand new London retailer marks a return to its bodily retail roots because it rebuilds its enterprise within the wake of execs returning to the workplace and elevated demand for fits, shirts and extra formal appears to be like.
Ferris added: “An increasing number of persons are coming again into town for work as workplaces look to cut back earn a living from home days. We see a need from our prospects to decorate the half for his or her job, however it feels extra versatile than pre-Covid.
“Folks are available to purchase variations of our shirts, from formal which generally are worn for in workplace days, then a denim or linen shirt for ‘dressed down’ Fridays. For suiting, our prime finish vary is promoting very effectively, folks aren’t afraid to spend as they’re looking for high quality.
“Suiting purchases come from a mixture of wants by the client, whether or not that be for the workplace, a marriage or different social events, or the entire above.”
TM Lewin was based in 1898 by Geoffrey James Lewin and Thomas Mayes Lewin on Panton Road in London, earlier than changing into established on close by Jermyn Road in 1903.
