Positioned at 120 Wooster Road, the “Summer time, Styled by Asos” pop-up showcases Asos’s summer season 25 assortment throughout womenswear, menswear and equipment.
The 2-floor, 2,200 sq ft pop-up area opened on Friday (13 June) and can stay open till 22 June.
Retail costs for merchandise obtainable to buy on the pop-up vary from $10 (£7) to $300 (£220).
Vanessa Spence, government vice-president of inventive at Asos, stated: “Opening our first-ever U.S. pop-up is a significant milestone for Asos.
“We’ve created an immersive expertise that brings our trend-led style to life. Curated with unique product, premium collections, and every thing you could type the season forward.”
Asos’s first US pop-up has been modelled on the retailer’s two-day London activation earlier this month. It took over Tottenham Court docket Street’s Outernet on 4-5 June to showcase its summer season assortment throughout style and wonder.
On 24 April, the enterprise reported a drop in income as losses continued within the 26 weeks to 2 March 2025 however stated its “new industrial mannequin is working”.
