Digital-native model Arne has opened its first everlasting bricks-and-mortar retailer at Liverpool ONE, marking a serious milestone for the modern clothes and footwear label.
The 6,750 sq ft flagship on Peter’s Lane carries Arne’s pared-back menswear and womenswear collections, together with footwear, all set in opposition to the model’s minimalist aesthetic of metal, mirrors and marble.
The shop additionally introduces Arne Bites, an in-house ice cream and bakery idea designed to raise the retail expertise.
Based on-line in 2018 by brothers Ryan and Reece Broadhurst, Arne has constructed its status round elevated wardrobe staples at accessible value factors – assume boxy hoodies, wide-leg trousers and minimalist trainers that promote out inside minutes of dropping on-line.
The model’s shortage mannequin, releasing restricted runs of every assortment, has fostered a loyal group and generated the sort of hype normally related to streetwear. Its clear designs and impartial color palette have tapped right into a broader shift in direction of timeless, mix-and-match items that work throughout males’s and ladies’s wardrobes.
The Liverpool ONE flagship follows two pop-up shops and an interactive activation over the previous three years, which the founders used to check demand and refine the in-store expertise.
The Founders stated: “It means a lot to us to have lastly secured the proper location, in the one metropolis we ever imagined opening our first bodily retailer. We needed to deliver one thing to Liverpool that’s by no means been performed earlier than: a retailer fit-out of this degree, calculated all the way down to the pound per sq. foot, whereas maintaining our product costs accessible.
“Our aim is straightforward, to offer you extra worth than ever earlier than and ship top-of-the-line purchasing experiences you’ve ever had, all while having a great likelihood at with the ability to afford the merchandise inside the shop.”
Liverpool ONE’s Asset Administration Director, Rob Deacon, added: “The newest in a sequence of digital native manufacturers to decide to Liverpool ONE, Arne’s everlasting retailer is emblematic of the demand from revolutionary international retailers seeking to capitalise on our second-to-none metropolis centre location, excessive footfall, and main status.”
For the Broadhurst brothers, the Liverpool retailer isn’t just a retail launch, it’s a press release of intent. After years of constructing a loyal on-line following, Arne is able to tackle the excessive avenue. Its success may function a blueprint for different UK-based digital-first manufacturers contemplating the leap into bricks-and-mortar retail.
