Anya Hindmarch is launching its newest idea pop-up store in The Village, 11 Pont Avenue in London’s Chelsea, known as ‘Anya’s Dive Store’, described as “a celebration of all issues underwater”.
Operating from 12 April to 1 June 2025, the idea is “impressed by small city coastal dive retailers from Florida to Folkestone” and can cater for everybody from paddlers and rock pool day trippers to skilled divers.
The store may also be dwelling to the equipment designer’s SS25 assortment, which takes inspiration from the treasures of the deep. There’s bejewelled jellyfish night luggage, raffia octopus cross-body luggage, blowfish charms, raffia sea urchins, light-reflecting fish coin purses and tote luggage bearing sea creatures.
There may also be the “final seashore bag edit”, with raffia and jute choices full with signature organisational pockets.
Anya Hindmarch mentioned: “Anya’s Dive Store welcomes everybody from the snorkelling novice to the free-diving fanatic. Full to the brim with tools, inflatables and naturally the proper raffia vacation equipment, it makes a go to the proper place to prep in your journey to the ocean.”
In-store there may also be an array of aquatic-themed branded equipment together with Dive Store goggles, witty automobile bumper stickers and T-shirts, in addition to children’ inflatables, snorkels and rubber rings.
Manufacturers together with 29/71 will present severe diving gear, with playful seashore necessities from Miami model Trip and children’ vacation package from Petites Pommes – together with some unique co-created types.
With each buy, clients may also obtain a reusable seashore bag created from recycled ocean plastic.
The Village incorporates a small parade of shops together with the Anya Café at 9 Pont Avenue. The Village Corridor is an ever-evolving idea retailer on the coronary heart of the parade, and the all-new Anya’s Dive Store will mark the beginning of a season of underwater-themed escapism in Chelsea.
