AllSaints, the British model identified for its rock n roll aesthetic and grungey leather-based jackets, has introduced the opening of its first retailer of 2025 in Birmingham’s Bullring because it seems to be to broaden its presence throughout the UK, US, Europe and Asia.
AllSaints at Birmingham Bullring, which is 3,207 sq ft, is unfold throughout two flooring on the higher degree of the buying centre – a web site beforehand occupied by Ted Baker. Earlier than this, the retailer occupied a single-storey Bullring retailer.
The brand new retailer provides an in depth collection of merchandise for each women and men from logo-emblazoned tracksuits to leather-based boots and matching purses.
This follows the opening of AllSaints’ retailer on Brompton Highway on 22 November in addition to the lately opened new retailer in Liverpool ONE.
Frankie Mallinson, AllSaints’ World Retail Director, stated: “We’re thrilled to unveil our model new Birmingham Bullring retailer. Our groups have labored tirelessly to rework the area into one which embodies AllSaints DNA at each flip. From our signature Singer stitching machines to the customized, AllSaints-embossed leather-based furnishings, each element has been rigorously thought of to create an unforgettable buyer journey that feels undeniably AllSaints.
“All of the work we’ve put into this new retailer displays our dedication to offering an unparalleled buying expertise for our prospects, whereas staying true to the essence of our model. I’m extremely grateful to our immensely proficient subject and retailer groups, whose dedication has been instrumental in bringing this imaginative and prescient to life. We will’t wait to welcome each long-standing and new prospects into our new Birmingham residence.”
The Birmingham Bullring retailer opening marks the newest growth in AllSaints’ ongoing world enlargement technique, which the retailer introduced in November 2024. Not solely has it expanded its presence in its birthplace, the UK, but additionally abroad. In Europe, the retailer bolstered its presence by opening a brand new retailer in Outletcity Metzingen on 7 November. These additions take AllSaints’ complete retailer depend to roughly 300 instantly operated retailers internationally.
Learn ‘The Interview: Stuart Trevor – the person, the parable, the retail legend behind AllSaints’ right here.
