The collaboration features a £59 T-shirt and £49 a baseball cap designed to “carry a twist of AllSaints’ signature edgy fashion to the nostalgic spirit of Poppies”.
Poppies Fish and Chips first opened in Spitalfields in East London in 1952, throughout the street from AllSaints’ Spitalfields flagship.
The playful motif on the T-shirt contains a fish mascot sporting the traditional Poppies flat cap and a signature AllSaints leather-based jacket.
The merchandise will launch on 6 June, which coincides with Nationwide Fish and Chips Day, on AllSaints’ web site and in its shops in Spitalfields, Covent Backyard and Regent Avenue.
Any buy at AllSaints can even give prospects a further 10% off at Poppies on the identical day of buy with the proof of receipt.
Catherine Jobling, COO at AllSaints, mentioned: “This collaboration brings collectively one of the best of British heritage, with style and meals coming collectively in a enjoyable, surprising approach that celebrates our shared love for high quality and authenticity.”
The Poppies group added: “We hope all our followers will love this as a lot as we do. It actually captures the Poppies spirit and all of the rules that Pops prided himself on – high quality, neighborhood, character and enjoyable.”
