
The runway is actually Pimples Studios’ forte, however the Swedish luxurious label isn’t unknown to the soccer pitch. Over the past decade, the Jonny Johansson-led model has crafted game-inspired scarves, cleat-like sneakers, and even a full “Fotbollsklubb” assortment to appease the soccer fandom. Final 12 months, the imprint dropped one of the crucial sought-after style jerseys — a long-sleeve pastel pink high with swirly Pimples Studios lettering entrance and middle — that introduced web chatter to an all-time excessive on the pinnacle of luxurious designers’ soccer coup.
Now, after a lot flirtation with pitch-perfect attire, the label is making a extra formal punt towards style’s aim posts, with a 22-piece Kappa collaboration.
Traditionally, Kappa is the Italian equipment purveyor behind among the most beloved soccer jerseys, spanning Juventus’ 1978 and AC Milan’s 1989 House shirts to Manchester Metropolis’s 1997 and Brescia’s 2004 Away kits. And extra not too long ago, the model is the trendy mind behind a set of smaller, modern golf equipment, like UD Ibiza and Athens Kallithea.
So, Pimples Studios’ team-up with the sportswear model marks a way more severe try at tackling the unabated blokecore, and given the high-fashion model’s wealthy historical past in designing game-adjacent clothes, the collaboration was a very long time coming.
Citing inspiration from retro soccer kits, the capsule fuses basic sportswear codes with signature Pimples Studios shapes and motifs. Standout items embrace flame-printed soccer jerseys in the identical pink hue as final 12 months’s Pimples Studios equipment, in addition to pale-wash denim trousers and tracksuits that includes Kappa emblem tape down the legs. Elsewhere, form-fitting tops are harking back to gamers’ second-skin base layers, and a brand new Bolina bag (which met the world on Pimples Studios’ SS25 runway) boasts the collab’s flame iconography and twin logos.
The gathering arrives with a marketing campaign starring Tough, the British document producer and musician recognized for his trip-hop data, like Maxinquaye. “Tough’s music has had an actual impression on my life. I’ve been a fan for a very long time, and it simply made sense to work with him for this undertaking,” Johansson mentioned in an announcement.
“Nice individuals. Actually enjoyable day. I often get nervous in a room full of individuals I don’t know, however they made it really feel like household,” Tough added.
The Pimples Studios x Kappa assortment can be out there to buy on-line on March 27 and in world Pimples Studios shops on April 3. Check out the gathering within the marketing campaign above.