The Ohio-headquartered retailer, which has round 100 staff at its London head workplace, is seeking to open “between eight and 10 new shops” within the UK this 12 months, together with a location on London’s Kensington Excessive Avenue.
The enterprise is contemplating excessive road and procuring centre places for its upcoming shops, Abercrombie & Fitch EMEA managing director Scott Clarke-Bryan advised Drapers.
On 31 January, Abercrombie & Fitch formally opened the doorways to its two newest London websites, positioned at 325 Oxford Avenue by Bond Avenue station and at 132 Lengthy Acre in Covent Backyard.
It additionally has outlets on Edinburgh’s George Avenue, in Manchester’s Trafford procuring centre and on London’s Carnaby Avenue, in addition to in Battersea Energy Station and Westfield London, alongside outlet shops in Ashford and Cheshire Oaks.
Clarke-Bryan, who joined Abercrombie & Fitch from Levis Strauss & Co in August 2023, advised Drapers: “We are going to speed up our retailer growth this 12 months.
“We need to be in the easiest places [and] we’re actually excited that we’ll be coming to Kensington Excessive Avenue.”
Exterior of the UK, Abercrombie & Fitch can also be seeking to broaden its bodily presence in Germany, the place it has 5 shops, in addition to the Center East, the place it has two places in Kuwait, six within the United Arab Emirates, two in Qatar and 4 in Saudi Arabia.
