A$AP Rocky has formally been appointed as Ray-Ban‘s first artistic director. The brand new function comes as no shock because the multi-hyphenate artist has typically been noticed sporting Ray-Ban shades to spherical out his track-stopping matches. Identified for his trendsetting affect in each music and trend, Rocky intends to maintain the momentum going with Ray-Ban Studios, lending his distinctive imaginative and prescient to the favored eyewear model.
Kicking off the brand new appointment, Rocky is releasing the Blacked Out Assortment, redesigning Mega Icons with a model new lens kind. The gathering is slated to reach this April, simply in time for the sunnier seasons. Rocky now helms the platform, Ray-Ban Studios, which launched in 2016 to have fun the ability of music and tales of brave artists. In an announcement, Rocky shared, “I’ve at all times admired Ray-Ban’s skill to remain true to its roots whereas continuously evolving. I’m “I’m excited to be a part of the sturdy heritage and develop the subsequent chapter for an iconic model like Ray-Ban.”
The Blacked Out Assortment will characteristic a mix of Ray-Ban’s modern tradition with Rocky’s signature type. Conventional icon types are turned Mega, that includes gold plated particulars and model information ultra-black lenses. Rocky’s involvement will prolong past designing eyewear by directing campaigns, redesigning Ray-Ban shops whereas incorporating music, trend and the humanities.
