Glasgow-born retailer 18montrose has opened a brand new flagship retailer in London. Set on Regent Avenue, the expansive purchasing vacation spot is about to function its predominant retail hub within the UK, stocking an assortment of up to date sportswear, sneakers, and high-fashion items.
As with its second location in Nottingham, the newest opening continues to supply a conceptual purchasing expertise, aligning with the model’s imaginative and prescient of redefining the retail house. Throughout the retailer options smooth interiors comprised of metal fittings and digital shows that lend to a futuristic but refined aesthetic.
Staying on the heart beat of the newest traits, the retailer fills out the Regent Avenue spot with what it calls “directional-meets-technical gear.” New releases from sportswear manufacturers together with HOKA, asics, Salomon, and ON take heart stage on sculptural curved partitions whereas cult streetwear labels NEIGHBORHOOD and Fulfill deliver their newest collections to devoted rails and cubicles.
Along with the providing of vogue and streetwear, the shop may also act as a dual-purpose house for occasions and particular activations, partaking native communities with cultural collabs. Its opening weekend shared a style for these experiences by connecting with London marathon runners in a pre-run warm-up in collaboration with model Over Over and artist Tomas Gittens.
Get a more in-depth take a look at the brand new Regent Avenue house within the gallery above.
To search out out extra concerning the retailer, head to 18montrose’s web site or social channels.
18montrose Flagship Retailer
20 Regent Avenue
London, SW1Y 4PH
