Abstract
- McDonald’s Hong Kong unveils a redesigned flagship at Admiralty Station that includes a dynamic “Temper-Engine”
- The 22-meter digital set up responds to buyer vitality with lighting, animation and McDonaldland characters
- Designed by Landini Associates, the undertaking celebrates 50 years of McDonald’s in Hong Kong
McDonald’s has debuted its most dynamic retailer but at Admiralty Station, Hong Kong, unveiling a daring new “Temper-Engine” design by Landini Associates. Dubbed a “Ray-Naissance” in honor of founder Ray Kroc, the redesign marks 50 years of McDonald’s in Hong Kong and 70 years since Kroc opened his first U.S. restaurant.
Often called one of many busiest McDonald’s places globally, the Admiralty outpost has been reworked into an 833-square-meter flagship powered by “Loco-Movement,” a central 22-meter-long digital set up that shifts in lighting, shade and animation to match the restaurant’s vitality all through the day. Animated McDonaldland characters and responsive design carry the house to life, mixing playful branding with glossy modernity.
Designed to adapt in actual time to buyer moods and wishes, the Temper-Engine idea displays McDonald’s evolving position in fast-paced city facilities. In accordance with Landini Associates, the redesign goals to set a timeless customary for inside funding — one that’s visually fluid, domestically tuned and emotionally participating.
The undertaking encompasses full model technique and inside design, together with graphics, wayfinding, signage, display screen animation and even workers uniforms. It’s McDonald’s most immersive setting but — and an indication of the place quick-service eating is headed subsequent.
