Expertise is seamlessly woven into our day by day lives and residing areas – and that integration is barely rising. As our houses fill with devices, there’s an rising demand for tech that blends in reasonably than stands out. Enter Kord, a brand new Swedish design model with a mission to reimagine on a regular basis expertise by way of the lens of timeless aesthetics. Its debut merchandise, the Cuboid and Cuboid+ energy strips, goal to raise one of the neglected family necessities.
Based by David Lindell and Gustav Rosén, Kord is pushed by the idea that purposeful objects deserve the identical considerate design as furnishings or decor. With backgrounds in enterprise improvement, industrial design, and product innovation, the duo brings a multidisciplinary strategy to what’s typically seen as an uninspired class.
Designed to be compact and discreet with out sacrificing fashion, the Cuboid sequence can also be made to be seen. These energy strips are perfect for areas the place hiding cables and cords isn’t at all times attainable – like beside a settee, below a desk, or close to a kitchen counter. The Cuboid options 4 conventional energy retailers organized in a low-profile rectangular block. The Cuboid+ trades a type of retailers for 2 USB-C ports, which collectively supply 30W of whole output, making it supreme for charging telephones, tablets, or smaller laptops with out the necessity for cumbersome adapters.
Each fashions can be found in a curated palette: Black, Darkish Inexperienced, Pearled Ivory, Fired Brick, and Catalina Blue. The colours are meant to harmonize with inside design developments, reasonably than stick out like commonplace black-and-white electronics. Every unit includes a sturdy matte end and is constructed from 50% recycled supplies, reinforcing the model’s dedication to sustainability. A two-meter twine provides flexibility in placement with out extreme cable litter.
However Kord’s ambitions transcend reimagining the ability strip. The corporate can also be launching a set of equipment that reach its design language. The Hidy is a powder-coated chrome steel cowl that makes use of built-in magnets to wrap neatly round cables – reworking unpleasant tangles into intentional design components. In the meantime, the Cumulus Case is a sculptural sleeve for the Cuboid that provides a comfortable, wavy silhouette, supreme for show in open areas. Kord has additionally designed a USB-C charging cable in the identical colorways because the Cuboid line, measuring 1.5 meters in size, finishing the cohesive product ecosystem.
The common-or-garden energy strip could not appear to be an apparent candidate for a design overhaul, however Kord sees it in another way. These are objects we use daily, typically in plain sight – but their design has remained largely unchanged for many years. By rethinking such necessities by way of a design-first lens, Kord is carving out a brand new house on the intersection of expertise and inside aesthetics.
At present Kord’s merchandise can be found for pre-order in Sweden, however hopefully they’ll develop choices globally quickly.
For extra details about Kord’s Cuboid and Cuboid+, go to kord.se.
Pictures by Jesper Lidman Florbrant.
