Not all model collabs make sense, however who doesn’t need to scent like a strawberry crumb cake?
The Crumbl x Dove collaboration, designed by JDO, brings collectively the indulgence of dessert in a method that feels each playful and extravagantly sensible. The packaging leans into Crumbl’s signature pink, immediately recognizable to cookie lovers, whereas Dove’s gold branding maintains a way of familiarity.
The typography mixes Dove’s refined script and Crumbl’s rounded, approachable wordmark. Photographs of Crumbl’s best-selling cookies, like Confetti Cake and Strawberry Crumb Cake, are featured on the bottles and jars, visualizing the collaboration’s dessert-inspired scents.
