Led by Finnish designer Achilles Ion Gabriel, CAMPERLAB has opened its first standalone retailer devoted to the Camper label’s unisex footwear, attire and equipment. The area, designed by Crosby Studios, borrows from the design agency’s futuristic aesthetic to showcase CAMPERLAB’s merchandise in an unconventional method.
Positioned at 15 rue Debelleyme in Le Marais, the shop embodies Crosby Studios’ philosophy of “Transformism” — described as an idea “the place acquainted supplies and objects are reworked, altering the notion of area.” From the surface, the design invitations curiosity from passing pedestrians by means of smashed concrete partitions, providing small peeks of the inside. Within the retailer, Crosby Studios embeds CAMPERLABS fixtures inside comparable concrete vignettes, including an expressive twist to the shop shows. The area depends closely on Crosby Studios’ signature look, characterised by easy greyscale surfaces and polished chrome accents.
Based by Harry Nuriev, Crosby Studios is thought for its immersive installations, playful design ideas and modern interiors. Working between NYC and Paris, the agency has lent its experience to different retailer current designs together with denim label Body’s Paris retailer and Alexander Wang’s SOHO store.
Since becoming a member of the model 5 years in the past, Achilles Ion Gabriel has expanded CAMPERLAB’s strains and additional developed the model’s useful but avant-garde model. Together with the launch of the brand new retailer, the label has introduced the disclosing of its new web site in collaboration with Giga Design Studio. Aiming to ascertain CAMPERLAB in its personal realm, the standalone platform interprets the Brutalist sensibilities of the shop into the model’s on-line presence.
See detailed photos of CAMPERLAB’s new Paris flagship within the gallery above.
