Abstract
- Beni has launched its new Chroma 1 rug assortment, that includes eleven types with daring colour mixtures and minimal patterns, shot at a modernist residence on Hearth Island.
- Impressed by Ellsworth Kelly’s “Spectrum of Colours Organized by Likelihood,” the gathering blends earthy tones with saturated colours, utilizing historical Moroccan flat-weave strategies for a lightweight really feel ultimate for summer season.
On the top of Summer time, Moroccan-made rug model Beni unveiled its new Chroma 1 assortment — a line of 11 types woven with daring colour mixtures and minimal patterns.
Shot by Romain Laprade on a sun-drenched day in New York’s Hearth Island, the rugs are located at a Pines Trendy residence on the shore initially designed by Peter Asher between 1968 and 1969. The juxtaposition of the house’s conventional wood materiality and its daring modernist type mirrors the impact of the Chroma I rugs, which mix historical North African strategies with modern minimalism and expressive colour.
The ensuing colour palette, characterised by contrasting hues and ranging stripes, finds its roots in artist Ellsworth Kelly’s Spectrum of Colours Organized by Likelihood. The gathering is proposed as a examine of the function colour performs in forming the aesthetic notion, putting earthy tones alongside saturated sun-kissed colours like crimson, orange, and yellow.
“In tune with Ellsworth Kelly’s idea of spatial unity, the identification of this assortment is championed by the ability of its juxtaposition,” Beni’s Creative Director Colin King shared. “Exploring how every colour interacts with the opposite is what makes every design so rhythmic in nature,” he added.
Although the gathering reads as Mid-Century aesthetically — particularly with the named inspirations — Chroma 1 is materially rooted in historical Moroccan and North African craft. The easy flat-weave “Zahara” model is woven in tiny knots, providing a lightweight really feel ultimate for the recent circumstances of its Saharan origins.
See the putting marketing campaign within the gallery above and store the gathering now on the Beni.
