Abstract
- Zits Studios launched a brand new three-story flagship in Tokyo’s Aoyama district
- The shop options pink granite, customized lighting, and artwork from Max Lamb and Daniel Silver
- It homes all collections, with a limited-edition capsule by Japanese ceramicist Takuro Kuwata
Swedish trend home Zits Studios has formally opened the doorways to its spectacular new three-story flagship retailer in Tokyo‘s subtle Aoyama district. This expansive retail area, a collaboration between Zits Studios’ inventive director Jonny Johansson and Stockholm-based structure studio Halleroed, is designed to be greater than only a retailer; it’s an immersive expertise deeply impressed by Tokyo’s compact, layered city cloth and the model’s long-standing affinity for Japan.
The brand new Aoyama location, which moved immediately reverse the long-lasting Prada Aoyama flagship, transforms the purchasing expertise right into a journey of tactile and visible contrasts. Guests traverse by a collection of thoughtfully designed areas that mirror Zits Studios’ distinctive mix of brutalist aesthetics and refined minimalism. The inside options the model’s signature pink granite, used for partitions, flooring, and choose furnishings, creating a particular backdrop.
The flagship’s design prioritizes a curated, inventive environment. Max Lamb designed the seating for the flagship, using woven textiles which can be mixed with a high-gloss pink patent leather-based, contrasting a mix of softness and shine. Benoit Lalloz did the customized lighting that provides the shop its rhythmic illumination and environment all through the area, whereas British artist Daniel Silver delivers expressive mannequins by sculpture.
Additional boosting the shop’s inventive vibe, Jonny Johansson collaborated with Japanese ceramicist Takuro Kuwata. Kuwata’s color-infused ceramic objects are displayed throughout the retailer, and he has additionally created a limited-edition capsule assortment of reinterpreted Zits Studios items, together with denim, out there completely on the Aoyama flagship to rejoice the opening. This collaboration underscores Zits Studios’ dedication to recontextualization and inventive dialogue.
The three-story flagship will home Zits Studios’ full males’s and ladies’s attire, equipment, baggage, sneakers, and eyewear collections. This strategic opening reinforces Tokyo as a key world marketplace for the model, providing a singular bodily manifestation of its inventive imaginative and prescient.
Zits Studios Aoyama
5-3-2 Minami Aoyama
Minato-ku, Tokyo
Japan
