LOS ANGELES — Jeep’s new Recon all-electric SUV will begin at $65,000, the American SUV model introduced Tuesday when it formally revealed the car.
The 2026 Jeep Recon has been years within the making, as the concept of an electrical car impressed by the model’s iconic off-road Wrangler SUV was first revealed in 2021. It’s anticipated to start manufacturing early subsequent 12 months at a plant in Mexico.
The Recon, revealed Tuesday forward of the Los Angeles Auto Present, contains acquainted, boxy Jeep styling in addition to detachable doorways, a spare tire on the rear and open-air roof — all synonymous with the model’s Wrangler SUV.
“With the Jeep Recon, we’re proving that electrification is not simply suitable with off-road excellence, it may elevate it, delivering on the spot torque, precision management and a quieter, extra related driving expertise that is uniquely Jeep,” Bob Broderdorf, CEO of Jeep, stated in a launch.
The Recon is a part of Jeep’s ongoing turnaround plan, which comes after years of gross sales declines and after a number of Jeep SUVs had been canceled for the U.S. in an try to spice up income.
The EV is the final of 4 new or up to date merchandise Jeep promised to disclose in 4 months. The primary three had been a brand new Jeep Cherokee hybrid and redesigned variations of the Jeep Grand Cherokee and Grand Wagoneer.
“We’re wrapping up the 4×4 – 4 automobiles in 4 months. Recon is the final automotive to try this. That may full the storyline,” Broderdorf stated throughout a media name in regards to the model’s plans to launch a slew of special-edition autos subsequent 12 months.
The Recon’s electrical motors mix to provide 650 horsepower and 620 foot-pounds of torque — much like some V-6 and V-8 sports activities automobiles. However that energy comes at a value, with the car getting as much as 250 miles of vary on a cost, which is decrease than many present, cheaper EVs.
The Recon’s worth is a roughly $14,000 premium over an entry-level 2025 Wrangler plug-in hybrid electrical car and a virtually $27,000 premium over a base 2026 Wrangler four-door. Pricing is consistent with the $65,200 Wagoneer S EV, with a spread of 294 miles.
The Recon comes as Jeep’s Stellantis mum or dad firm is closely lowering its investments in EVs following altering market circumstances and CEO shake-up up to now 12 months. Within the broader market, gross sales of EVs have plummeted following the tip of as much as $7,500 in federal incentives in September to buy a plug-in electrical car.
Broderdorf stated the tip of federal incentives is anticipated to affect gross sales throughout the business, together with with the Recon, however the brand new SUV features as an EV “bookend” alongside the sportier Wagoneer S for the Jeep model’s electrical portfolio.
“I am not going to only chase quantity simply to chase quantity,” he stated in the course of the media name. “I wish to promote automobiles in the correct approach. Everyone who needs a [battery-electric vehicle], Recon, I wish to make it possible for we’re there for them. After that, it would not actually matter to me.”
The Recon is being produced at Stellantis’ Toluca Meeting Plant in Mexico alongside the Wagoneer S, Jeep Compass and the new Jeep Cherokee, which is being supplied completely as a hybrid car.
Broderdorf, who began main the model in February, stated the plant can simply alter to provide the higher-volume Compass and Cherokee relying on demand for EVs. Each gas-powered autos are also anticipated to be manufactured within the U.S. within the coming years for extra flexibility.
“”We will develop, develop and develop,” Broderdorf beforehand instructed CNBC. “That is the mission. And do it in a wholesome approach.”
Jeep’s been coping with a spiraling gross sales decline that began after the model reached an all-time excessive of greater than 973,000 SUVs offered in 2018. The model’s gross sales have fallen 40% since then to lower than 590,000 items final 12 months within the U.S.
Jeep’s gross sales by way of the third quarter of this 12 months had been up lower than 0.5% in contrast with a 12 months earlier. Jeep’s U.S. market share has fallen from 5.4% in 2019 to three.7% since 2024, in keeping with Cox Automotive.
