Abstract
- UBS Digital Artwork Museum, Europe’s largest digital and immersive art-focused museum, will open in Hamburg in 2026.
- A everlasting, Hamburg version of teamLab Borderless will inaugurate the expansive house.
- Along with the artwork on view, the establishments furthers its ground-breaking imaginative and prescient with ambitions to change into the most important carbon-neutral museum in Europe.
Hamburg will change into dwelling to Europe’s largest establishment devoted totally to digital and immersive artwork. Set to open doorways in 2026, the UBS Digital Artwork Museum marks a serious milestone in continent’s cultural panorama, debuting with a full-building takeover by the acclaimed Japanese artwork collective teamLab throughout its expansive, 6,500-square-meter house.
Situated within the waterfront district of HafenCity, the establishment departs from the traditional “look, don’t contact” mannequin. Its inaugural exhibition, teamLab Borderless Hamburg, guarantees to ship a multisensory expertise that assessments the bounds of notion. With algorithmic landscapes and cascading gentle waterfalls in-hand, the exhibition marks the collective’s third everlasting museum showcase, following Tokyo, Shanghai and Jeddah — however the first of its type in Europe.
The imaginative and prescient for the museum first got here to gentle after tech entrepreneur Lars Hinrichs visited the Tokyo iteration of Borderless in 2019. Together with his sights set on bringing the expertise to Europe, he joined forces with Inventive Director Ulrich Schrauth, securing a main web site within the coronary heart of Hamburg’s up-and-coming cultural core. Whereas UBS joins as a naming sponsor and strategic associate, the establishment stays privately operated, with a mission centered on artists and public engagement.
The museum’s ambitions transcend its artwork choices, because the UBS Digital Artwork Museum additionally aiming to change into Europe’s largest climate-neutral museum, which will probably be achieved via varied initiatives, corresponding to carbon offsetting and clear ticket pricing.
For extra updates and data on the opening, head to the museum’s web site.
