Desperados has launched its newest marketing campaign titled “The Beer with Latin Vibe” ushering in a brand new period for the model.
Having just lately introduced the appointment of Latin GRAMMY award-winning OVY ON THE DRUMS as its inventive director — celebrating the extremely influential Latin music scene — the information was accompanied by the discharge of the hit single “GUAO GUAO” by the Colombian artist and Venezuelan rapper MICRO TDH.
Breaking down the background of the collaboration, OVY ON THE DRUMS says, “I labored intently with my good friend MICRO TDH to deliver the right vibe and catchy lyrics to the monitor ‘GUAO GUAO’, which encompasses all the things Desperados’ new marketing campaign stands for. The monitor has such a fantastic feeling — it’s received a timeless sound that globally transcends the Latin Vibe into all cultures everywhere in the world.”
Commemorating the launch, Hypebeast tapped “your favourite muse and nail artist” Coca Michelle to create a set of The Vibe press-on nails impressed by the power of the “GUAO GUAO” music video within the newest installment of How To.
Adorned within the model’s signature colours with distinctive elaborations and her personal charms, the revered artist additionally included a meticulous Spotify embed code to direct wearers to the hit single and preserve the vibe going. “After I listened to ‘GUAO GUAO’ I instantly thought daring colours,” she tells Hypebeast. “The perspective and vibe places you in a very good temper and makes you’re feeling assured, so I wished to seize that by means of the colours.”
Watch the method behind making The Vibe nails within the Instagram Reels video above. You may also take a look at the “GUAO GUAO” music video with OVY ON THE DRUMS and MICRO TDH right here.
For extra details about the marketing campaign, go to the Desperados web site.
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