Abstract
- The Guggenheim Museum Bilbao is ready to unveil Barbara Kruger’s One other day. One other night time on June 24, till November 9, 2025
- The exhibition will embrace her iconic text-based artwork, video set up in addition to new, site-specific items
The Guggenheim Museum Bilbao will current One other day. One other night time, the primary complete survey in Spain of influential American artist Barbara Kruger’s work.
For the reason that starting of her profession, Kruger has constantly challenged the perform of language in media, politics and inside dialogues. Utilizing daring, declarative phrases rendered in stark black-and-white textual content, typically punctuated with pink or inexperienced accents, she attracts from the visible language of promoting to impress reflection slightly than promote merchandise. Iconic phrases equivalent to “Your physique is a battleground” and “I store due to this fact I’m” have grow to be a part of the cultural lexicon, prompting vital questions on gender, consumerism, and authority.
The exhibition will carry collectively a various vary of works spanning Kruger’s profession, together with early paste-ups, large-scale vinyl texts, video installations, audio interventions and site-specific items created particularly for the Guggenheim Museum Bilbao. As guests transfer via the exhibition halls, Kruger’s artwork will unfold throughout flooring, partitions and screens, immersing them in a charged visible and sonic surroundings.
The exhibition will showcase a wide-ranging choice of Kruger’s works, together with early paste-ups, monumental vinyl texts, immersive video installations, audio interventions and new site-specific items conceived for the Guggenheim Bilbao. Spanning a number of media and many years, the exhibition transforms the museum’s areas – its flooring, partitions and screens – into an all-encompassing visible and sonic panorama.
“Language is a robust drive — and it defines us,” Kruger notes. In an age of nonstop info and destabilized truths, her work urges viewers to pause, scrutinize and replicate. Barbara Kruger’s One other day. One other night time will run from June 24 to November 9, 2025 on the Guggenheim Museum Bilbao.
Guggenheim Museum Bilbao
Abandoibarra Etorb., 2, Abando,
48009 Bilbao, Bizkaia, Spain
