In a model new take a look at its newest electrical autos, Porsche touches down in Dubai for a cinematic marketing campaign produced alongside acclaimed DJ David Guetta.
Transporting viewers each sonically and visually, the “Pace of Mild” marketing campaign introduces a hyper-futuristic world by way of a gap sequence soundtracked by David Guetta’s iconic “Titanium” anthem. Considered one of his most recognizable tracks thus far, the featured Future Rave remix options an digital organ symphony and an ongoing thumping rhythm which leads right into a putting laser present spotlighting the Porsche Macan Turbo and Taycan Turbo GT with Weissach bundle.
Following their grand reveal final yr, the visuals proceed to showcase the vehicles’ high-powered efficiency as they’re seen drifting in tandem by way of Mohammed Bin Rashid Al Maktoum Photo voltaic Park. With its skyscraping photo voltaic tower, the putting location – set to energy two million houses by 2030 – connects the dots between the vehicles’ electrical capabilities and the broader marketing campaign, showcasing the various prospects of electrical energy.
Alongside the primary movie, Porsche additionally releases a trio of behind-the-scenes episodes to indicate the making of the marketing campaign together with the involvement of David Guetta. “I really like this mix of custom and looking out ahead to the long run,” he says in a single clip. “I really feel like that remix suits the vehicles. It’s tremendous trendy however on the similar time a basic track.”
Watch the complete “Pace of Mild” movie within the gallery above, and remember to take a look at the behind-the-scenes footage on Porsche’s YouTube channel.
To seek out out extra, head to the model’s web site now, or take a look at its devoted Porsche Taycan and Macan pages.
