Frasers Group has turned its consideration away from snapping up struggling UK companies and is specializing in turning Sports activities Direct into a world retailer. Simply weeks after saying it was bringing Sports activities Direct to the Gulf and Egypt, Frasers has immediately revealed a brand new partnership to convey the sportswear retailer to ‘new markets’ Southeast Asia and India.
Frasers is partnering with MAP Lively – a sports activities, vogue and distributor operator in South Asia – to launch Sports activities Direct in 5 new markets, unlocking bold development plans to open over 350 shops within the area long-term.
The group will utilise MAP Lively’s infrastructure, native experience and distributed manufacturers to place Sports activities Direct as a premier sports activities retailer in Indonesia (the place it already operates) in addition to the Philippines, Thailand, Vietnam and Cambodia.
Michael Murray, CEO of Frasers Group, stated: “We’re excited to announce additional growth of our profitable partnership with MAP Lively to 5 dynamic new markets the place we see potential for long-term development. Constructing on Sports activities Direct’s confirmed sports activities retail proposition and MAP Lively’s market experience, we stay up for rising our footprint and providing best-in-class manufacturers to shoppers within the area.”
V.P. Sharma, CEO of MAP Lively, added: “We’re proud to deepen our partnership with Frasers Group, leveraging our in depth retail community and excellent service to convey Sports activities Direct’s world-class choices to clients throughout southern Asia. Our shared imaginative and prescient for excellence in sports activities retail will allow us to create immersive model experiences, drive engagement, and set new requirements for the trade on this vibrant area.”
Final month, Frasers Group signed a cope with fellow retail conglomerate GMG to convey British sportswear retailer Sports activities Direct to the MENA area because it continued bold growth plans.
The brand new partnership will see Frasers Group broaden within the Gulf and Egypt, concentrating on 50 new Sports activities Direct retailer openings within the area over the following 5 years. The primary yr of the partnership will see the primary 5 shops come to life.
