Unbiased womenswear retailer Koibird has now closed down its e-commerce web site to deal with buying and selling from its bodily retailer at 62 Marylebone Lane in London, which opened in 2018.
Koibird is a champion of rising designers and is described on the Marylebone Village web site as a “transformative, expressive and evolving retail expertise that curates an unique, stunning and distinctive journey wardrobe” which “gives seasonal and curated items sourced from world wide”.
Its founder and Artistic Director, Belma Gaudio, instructed WWD that e-commerce hasn’t been working for the enterprise, particularly because it requires excessive advertising budgets with clients usually evaluating costs throughout web sites on the hunt for a discount. She believes “the increase in e-commerce has drained the client out.”
Posting on Instagram yesterday, 17 March, the retailer stated: “We’re evolving! Koibird is shifting focus to in-store experiences, embracing the magic of discovery, curation and connection. As of tomorrow, our web site will now not be transactional, however a mirrored image of who we’re and what we love. Final likelihood to buy on-line right this moment!
“Get your orders in earlier than midnight tonight – that is your last alternative to seize your favourites earlier than one thing thrilling arrives tomorrow in-store. We will’t wait to share this new chapter with you”.
Now flagged up on the Koibird web site is KOI 11, described as its new in-store ‘vitamin café’ providing 11 “drinks and bites with advantages”. There are natural and adaptogenic drinks, elixirs and tonics, nutritious candy treats, and a number of ‘cult’ wellness merchandise.
