Koibird’s web site will stop on-line buying and selling at 9:30am tomorrow (18 March) and can “once in a while” supply customers “the chance to buy rigorously curated unique items on-line”.
The choice has been motivated by the enterprise’s shift in the direction of prioritising its flagship retailer at 62 Marylebone Lane, London.
The central London boutique, which opened in 2018 and shares premium and luxurious womenswear labels together with Coperni, Cult Gaia and Staud, unveiled an in-store café often known as Koi 11 earlier this yr.
Koibird founder Belma Gaudio, stated: “Procuring on-line is handy, but it surely doesn’t seize the magic of stepping right into a fantastically curated house, experiencing manufacturers in a approach that no digital platform can replicate.
“This shift is about embracing the way forward for retail in a approach that feels proper for us and our group. This isn’t about stepping again; it’s about shifting ahead with intention.
“We’re investing all our love and creativity into creating an area the place buying is an expertise, not only a transaction. We are able to’t wait to welcome our prospects in-store and share this thrilling new chapter with them.”
