NAMESAKE’s Fall/Winter 2025 assortment, “AFTERNOON,” debuted by way of a visually putting live-streamed runway present, providing a deeply private narrative centered on household, nostalgia and self-discovery. Artistic Director Steve Hsieh attracts from his personal experiences, mixing recollections of his brothers’ coming-of-age in Bellevue along with his dad and mom’ religious journey in Bhutan, crafting a group that explores the fragile steadiness between respect, vulnerability and generational connection.
On the coronary heart of “AFTERNOON” lies the theme of introspection and belief, embodied by way of the easy but profound imagery of a father and son sharing a lakeside picnic. The gathering interprets this quiet second into clothes that commemorate heritage, progress and the seek for concord.
Using Italian, Japanese, Taiwanese and Indian materials, NAMESAKE merges eco-conscious supplies – together with wool, cotton, recycled polyester and nylon – with considerate craftsmanship. Harrington test, flannel and water-ripple patterns mirror the natural circulate of nature, whereas performance-driven textiles present consolation, sturdiness and performance.
The gathering’s aesthetic displays a seamless fusion of custom and modernity, utilizing revolutionary tailoring strategies equivalent to seamless shoulder constructions and scarf-like drapes, symbolizing unstated connections throughout generations. Impressed by Bhutan’s nationwide sport, archery, the gathering incorporates motifs of focus and steadiness, reinforcing themes of self-discipline and private progress. Components of mountaineering put on carry a way of exploration, whereas a nod to NBA legend Carmelo Anthony’s father-son bond underscores the significance of relationships that transcend generations.
Mixing athleticism with modern trend, the gathering reinterprets sportswear influences with useful but refined silhouettes, echoing the model’s signature method of merging luxurious tailoring with elevated streetwear. As NAMESAKE’s co-founding brothers proceed their inventive evolution, “AFTERNOON” serves as each a private reflection and an invite for wearers to embrace their very own moments of connection, introspection and serenity. By a harmonious mix of heritage, craftsmanship and modern design, the gathering encapsulates the fantastic thing about quiet moments, household bonds and the journey of self-discovery.
