Fb is rolling out the power for creators to earn cash for views on public tales. The brand new monetization choice is on the market globally to creators who’re a part of the Fb Content material Monetization program.
With this new monetization choice, creators can earn cash from content material that they’re already producing and sharing in the event that they put up it to their Fb story. For instance, if a creator makes a recipe video or reel, they’ll share a snippet of it to their story. They’ll additionally earn cash by posting story content material about their on a regular basis lives like they usually would.
A spokesperson for the corporate instructed TechCrunch in an e-mail that tales payouts are pushed by the efficiency of content material and that creators can begin incomes cash with out having to achieve a selected threshold for views first.
By bringing monetization to tales, Fb is giving creators an extra income stream as a solution to encourage extra content material creation on the platform. The launch comes as Meta has been luring TikTok creators over to Fb and Instagram with the promise of money bonuses, content material offers, and assist to develop their communities.
Creators who’re a part of the Fb Content material Monetization program and have turned on content material monetization don’t have to do anything to activate story monetization.
Fb launched the Content material Monetization program final yr to merge its In-stream advertisements, Advertisements on Reels, and Efficiency Bonus packages into one. After experimenting with Tales monetization for choose beta contributors, the social community is now bringing the monetization choice to everybody in this system.
Hundreds of thousands of creators had been invited to hitch this system in 2024, and Fb says it plans to supply open enrollment someday this yr. Within the meantime, creators who aren’t a part of this system can categorical curiosity in an invitation by way of this system’s web site.
Fb revealed final October that creators earned over $2 billion on the social community in 2024 and that payouts for Reels and different brief movies grew over 80%. Since introducing monetization alternatives again in 2017, Fb has paid greater than 4 million creators.
