UN Tourism has additional superior its partnership with the Improvement Financial institution of Latin America and the Caribbean (CAF) with the launch of latest tips selling tourism investments in Brazil and Panama.
Throughout the framework of the 2025 FITUR worldwide tourism commerce honest, the 2 organizations collectively hosted a particular Investments Breakfast, bringing collectively private and non-private sector leaders to discover alternatives and challenges surrounding driving investments into the sector throughout the area. The occasion highlighted the huge funding potential of the area, noting:
- Between 2019 and 2023, Latin America and the Caribbean attracted 213 greenfield international direct funding initiatives in tourism
- These initiatives generated greater than US$20 billion in capital and greater than 73,000 jobs
The Americas, as a complete, is among the areas with the perfect restoration, registering a 7% improve in worldwide arrivals within the final yr. This progress consolidates the area as a dynamic vacation spot in fixed restoration, with a excessive likelihood of closing the yr with increased values than in 2019
UN Tourism Secretary-Normal Zurab Pololikashvili stated: “The Americas, as a complete, is among the areas with the perfect restoration, registering a 7% improve in worldwide arrivals within the final yr. This progress consolidates the area as a dynamic vacation spot in fixed restoration, with a excessive likelihood of closing the yr with increased values than in 2019. Nonetheless, this progress requires the continued help of strategic investments. UN Tourism and CAF are working collectively to develop and direct investments within the sector, to spice up resilience and promote sustainable development.”
Funding Tips: Brazil and Panama editions launched
Additional advancing the strategic collaboration between UN Tourism and CAF, funding tips targeted on Brazil and Panama had been offered on the occasion. The rules, a part of UN Tourism’s rising portfolio of “Tourism Doing Enterprise” publications, define the funding potential of locations, making clear alternatives and challenges and charting key numbers and tendencies. Key takeaways of the newest additions to the collection embrace:
- Inward FDI flows in Brazil amounted to USD 65,897 million in 2023, which represented a lower of 10.2% in comparison with 2022, and a development of 0.8% in comparison with 2019.
- Based on the OECD, Brazil was the second largest vacation spot of International Direct Funding (FDI) in 2023, surpassed solely by the USA
- Within the first half of 2024, Panama attracted USD 1.61 billion in FDI, a rise of 23% over the identical interval in 2023, standing out within the area as a dependable vacation spot for international funding in all sectors.
- Panama consolidated its place because the nation in Central America with the second-highest variety of greenfield FDI mission bulletins in tourism between 2018 and 2023. On this interval, the nation registered 6 tourism initiatives, representing 20.1% of the area’s bulletins, with a complete funding of USD 2,652 million and the creation of greater than 13,800 jobs.
UN Tourism Government Director Natalia Bayona provides: “The Americas is among the most enjoyable world areas for tourism investments on the planet proper now. Greater than US$20 billion value of greenfield funding in capital has flowed into the nation over latest years, creating tens of 1000’s of jobs and remodeling the sector. With CAF, UN Tourism is taking tourism investments to the following degree, constructing a extra resilient and various sector proper throughout the area.”
UN Tourism Backs CAF’s Regional Model
In Madrid, UN Tourism reaffirmed its help for the Regional Model, created by CAF to unify the area below a standard identification. This model is designed to strengthen the area’s voice globally, promote investments, increase tourism, and place Latin America and the Caribbean as a area able to providing options to main world challenges.
Secretary-Normal Pololikashvili counseled the initiative, noting it should play a “basic function in consolidating the area” round shared targets. Transferring ahead, UN Tourism will make the most of the CAF Regional Model in its communications and occasions targeted on the area.
