Hackett London has launched a brand new SS25 marketing campaign that includes Spanish System One racing driver Carlos Sainz Jr. alongside his former rally driving champion father, Carlos Sainz Sr.
The daddy and son contact highlights Hackett’s large attraction and the SS25 assortment contains subtle formalwear and relaxed informal items that cater to all generations.
Carlos Sainz Jr., who has received 4 System One Grand Prix titles throughout 10 seasons, “embodies youthful power and a recent edge”, whereas his father, who received the World Rally Championship drivers’ title with Toyota in 1990 and 1992, “represents sophistication, confidence and knowledge”.
The marketing campaign presents a fastidiously curated number of appears to be like that embody Hackett’s signature model, with a give attention to relaxed blazers, jackets and jersey choices.
Comfortable, breathable cotton and silk knitwear improve the gathering’s mild, ethereal attraction, whereas basic patterns, stripes and refined prints additionally characteristic prominently, with brief sleeve shirts, linen polos, and tees providing a recent seasonal replace.
Sainz Jr. is seen in a refined Prince of Wales swimsuit crafted from a wool, silk and linen mix, complemented by a proper herringbone shirt with a Knightsbridge cutaway collar.
His father epitomises timeless magnificence in a Hackett London navy blue ‘Journey Go well with’ of 100% effective wool, paired with a crisp cotton twill shirt and a subtle double-breasted pure linen waistcoat.
Different SS25 assortment highlights, as sported by Sainz Jr., embody a suede overshirt in sand beige over a effective cotton and silk combine polo, with selvedge denim denims and ‘Burton’ tassel loafers, whereas Sainz Sr. embraces performance with a ‘Velospeed’ subject jacket, a cotton and silk combine jersey prime, basic chinos and polished leather-based loafers.
Sainz Jr. stated: “I’m very proud to be becoming a member of the Hackett household in 2025 alongside my father. I’ve been a fan and buyer of the model for a few years, and they’re no strangers to the world of motorsport, so it feels pure for our paths to cross and for us to start an thrilling relationship collectively.
“One of many issues I’ve inherited from my dad, aside from the love and keenness for our sport, is his sense of fashion and style for high quality clothes. Hackett matches completely with my understanding of fashion.”
Sainz Sr. added: “The connection with Hackett London goes far past a mere partnership. It’s a brand new journey that begins immediately, however its basis is constructed on experiences, heritage and shared values. Household, craftsmanship, and magnificence are issues that I cherish, and Hackett London represents all of them.
“Additionally, having the chance to share this expertise with my son for the primary time ever is one thing extraordinarily particular for me. When it comes to model, I take into account myself a basic man in relation to my wardrobe. The model’s strategy to timeless and conventional clothes with a twist of modernity makes me really feel assured that I’ve loads of choices to decorate appropriately for each event.”
As System One continues to captivate audiences worldwide, the collaboration with Hackett London coincides with Carlos Sainz Jr. becoming a member of the British racing workforce Atlassian Williams Racing this season.
