Drapers - Asos restructures senior team


Spence, who joined Asos in 2007 and leads the design and inventive route for all Asos-owned manufacturers, will likely be promoted to EVP model and inventive as a part of Asos’s determination to consolidate its model and inventive technique.

Asos VP North America Sean Development will tackle the brand new function of managing director for the UK and US, whereas SVP operations Jag Weatherley will oversee the enterprise’s different key areas as managing director for Europe and remainder of world.

Michelle Wilson, beforehand chief of employees and technique, will change into managing director of Topshop and Topman. She may even oversee Asos’s international wholesale division, which incorporates partnerships with Nordstrom within the US, Reliance Retail in India and Bestseller in Europe.

Asos bought a 75% stake in Topshop and Topman to Heartland, a holding firm representing the pursuits of the Holch Povlsen household and their household enterprise Bestseller, in September 2024 for round £135m.

The enterprise additionally introduced that Zalando software program engineering VP Przemek Czarnecki joined Asos earlier this month as EVP expertise, succeeding interim EVP Hugh Williams.

In the meantime, Ras Vaghjiani, EVP folks expertise, will tackle the expanded function as EVP folks, communications and technique, as a part of the consolidation of individuals expertise and company affairs groups.

Vaghjiani will likely be supported by Rishi Sharma, who’s being promoted from interim basic counsel and firm secretary to SVP company affairs and technique.

Additionally as a part of the enterprise construction replace, Asos is creating product growth groups (PDTs) to concentrate on strategic priorities corresponding to Topshop.com, loyalty, and Check & React. Every workforce will likely be led by an engineering lead partnered with a product supervisor.

Asos stated it has bolstered its groups with greater than 100 extra software program engineers and over 40 product managers. All modifications will likely be efficient from April.

Asos CEO José Antonio Ramos Calamonte stated: “These modifications signify an thrilling new chapter for Asos. By reorganising and specializing in our strengths, we’re higher geared up to grab alternatives and speed up our development.

“The expertise and dedication of our groups are our biggest belongings, and these organisational updates are designed to harness these qualities extra successfully than ever so we are able to ship the most effective product and most fun experiences for our prospects.”