Blokecore is likely one of the hottest tendencies in streetwear proper now. Drawing inspiration from the ’90s UK soccer terrace scene, the type is characterised by a sporty soccer-inspired aesthetic, the place classic jerseys are paired with fundamental denims and terrace sneakers reminiscent of adidas Sambas.
The rise of blokecore has been nice for Umbro, the 100-year-old model based mostly out of Manchester that makes a speciality of soccer and rugby sportswear. In 2024, Umbro partnered with Milan-based retailer Slam Jam, collectively designing an elevated, fashion-forward assortment that mixes Umbro’s soccer heritage with Slam Jam’s ultra-contemporary tackle subculture.
The Slam Jam x Umbro partnership is again for Spring/Summer season 2025 with a set that takes blokecore to a complete ‘nother stage. The star of the present is the chainmail prime, a combination between soccer gear and medieval armor impressed by British heraldry. Different items such because the all-black windbreaker jacket draw inspiration from stadium safety uniforms, mixing parts of formal put on and sportswear. The 2 additionally supply a reimagined model of Umbro’s England 1997-99 residence jerseys with “LAZY” written throughout the chest for some added rebellious flare.
The accompanying marketing campaign by Japanese photographer Satoshi Fujiwara was shot inside a soccer membership bus, capturing the chaotic ambiance that comes with touring for away video games.
The primary drop from Slam Jam x Umbro Spring/Summer season 2025 might be out there March 4th on the Slam Jam web site and on March seventh at choose retailers. The second half of the gathering might be out there March 18th on Slam Jam and March twenty second at retailers. Take a look at the marketing campaign photographs and preview beneath.
Slam Jam x Umbro SS25 Drop 1
Launch Date: March 4, 2025 (Slam Jam)
Launch Date: March 7, 2025 (International)
Slam Jam x Umbro SS25 Drop 2
Launch Date: March 18, 2025 (Slam Jam)
Launch Date: March 22, 2025 (International)
Marketing campaign photographs by Satoshi Fujiwara:
Preview:
