
Acutely aware clothes model Lucy & Yak has launched its ‘PreLoved’ scheme on-line to make it much more accessible for purchasers to “return, recirculate and recycle their effectively beloved Yaks”.
The transfer is an extra extension of the model’s in-store Re:Yak workshops that see prospects exchanging previous merchandise for vouchers to spend both on-line or in one in every of Lucy & Yak’s 11 UK shops – together with in Bristol, Norwich, Nottingham, Cambridge, Canterbury, Manchester, Cardiff, Exeter and its flagship in Brighton, in addition to its first outlet in Castleford, Yorkshire.
By means of the brand new on-line service, objects will both be resold or upcycled and repaired by Lucy & Yak’s in-house seamstress on the Re:Yak studio based mostly on the model’s distribution centre in Barnsley.
As soon as mended, the objects can be accessible for buy by way of Lucy & Yak’s “community of little pink outlets”, with restricted one off objects, similar to hand embroidered items from the Re:Yak Studio, going to The Outlet in Castleford.
Lucy Greenwood, co-founder of Lucy & Yak, mentioned: “When me and Chris first launched Lucy & Yak in 2017, we realised that, if we needed to be really round, we had a accountability for the lifecycle of something we created, even after the shopper has possession of the piece.
“In 2023 we launched our first buyback scheme in our outlets, which was an enormous success and immediately highlighted the demand for an internet presence. Now, rebranded as PreLoved, this has been an actual ardour challenge and I can’t wait to see it develop into additional areas sooner or later.”
Final week it was revealed that Lucy & Yak can be returning to London for its fifth (Im) Good Yaks Sale occasion, to be held at Copeland Park in Peckham over 4 days from 6-9 March 2025, once more providing an unique choice of “completely imperfect Yaks”.