Situated at 5–7 Carnaby Avenue, the 4,500 sq ft pop-up house will function Arne’s full vary of menswear, womenswear and footwear collections.
Based in 2018 by brothers Ryan and Reece Broadhurst, Arne has constructed a robust on-line following for its modern, minimalist designs.
The upcoming pop-up store will present shoppers with the possibility to expertise the model’s merchandise in individual for the primary time in central London.
The pop-up opening is a part of landlord Shaftesbury Capital’s technique to draw high-profile digital-first and experience-led manufacturers to Soho.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, stated: “Our activation with Arne displays our dedication to supporting digitally native manufacturers as they increase into bodily retail.”
Arne’s Ryan and Reece Broadhurst stated Soho was the “good location” to attach with their group and produce “the total Arne expertise” to life.
On 13 September, the model opened its first ever standalone retailer at Liverpool One procuring centre.
For the 12 months ended 29 December 2024, full-year working revenue and turnover greater than doubled 12 months on 12 months to £11.3m and £84.1m, respectively, for the model.
Elsewhere, etailer Asos can be set to open a festive pop-up at 10 Carnaby Avenue, which is able to run for 10 days on 7-16 November.
