Boasting 3,207 sq ft of flooring house, the brand new retailer is unfold throughout two flooring and could be discovered on the higher degree of the procuring centre.
The retailer has 300 UK shops.
It replaces AllSaints’ unique single-storey Bullring retailer, which was positioned on the bottom flooring.
Inside, clients will be capable to browse a choice of merchandise for women and men, together with attire, purses, footwear, equipment, jewelry and perfume.
The house has been fitted with AllSaints’ new retailer design idea, which first launched in 2024 in a Los Angeles retailer. The model mentioned in an announcement that the “idea brings a lighter, extra open aesthetic whereas staying true to the model’s industrial DNA”.
Frankie Mallinson, international retail director at AllSaints, mentioned: “We’re thrilled to unveil our model new Birmingham Bullring retailer. Our groups have labored tirelessly to rework the house into one which embodies AllSaints DNA at each flip. From our signature Singer stitching machines to the customized, AllSaints-embossed leather-based furnishings, each element has been rigorously thought of to create an unforgettable buyer journey that feels undeniably AllSaints.
“All of the work we’ve put into this new retailer displays our dedication to offering an unparalleled procuring expertise for our clients, whereas staying true to the essence of our model. I’m extremely grateful to our immensely proficient area and retailer groups, whose dedication has been instrumental in bringing this imaginative and prescient to life. We are able to’t wait to welcome each long-standing and new clients into our new Birmingham dwelling.”
