The British Trend Council (BFC) is opening ‘The London Trend Week Store’, a brand new pop-up store on Regent Avenue, to supply “essential” industrial assist for LFW designers.
The invention area, curated by Ida Petersson and Lewis Bloyce, will open from 22-24 February at 245 Regent Avenue. Right here, guests can store an unique archive assortment from a few of LFW’s most iconic names, together with 16Arlington, Ahluwalia, Bianca Saunders, Conner Ives, Johanna Parv and Saul Nash.
Not solely can consumers browse collections on the pop-up, however they’ll additionally attend unique occasions, reminiscent of panel discussions and workshops, in addition to e-book piercings with AURUM London.
Caroline Rush CBE, CEO on the British Trend Council: “Every season, the affect of London Trend Week could be seen throughout the capital by the Metropolis Huge Celebration. We’re dedicated to championing retail within the UK and are proud to see LFW proceed to cleared the path by opening its doorways to customers and fostering connections between manufacturers, retailers, and prospects.
“We’re thrilled to be curating The London Trend Week Store to assist our sensible designers. Due to the beneficiant assist of The Crown Property alongside our different companions, patrons and members, the programme hosts one other outstanding lineup of occasions and I sit up for collaborating this February.”
The pop-up is a part of the Metropolis Huge Celebration, a programme designed to advertise the capital’s premier procuring locations – from Regent Avenue to Covent Backyard – throughout LFW.
As a part of the Metropolis Huge Celebration, the BFC, together with Dylon, may also host the ‘Rethink New Laundrette’ pop-up at 28 Henrietta Avenue, which is able to run from Thursday 20 February to Sunday 23 February. The pop-up’s purpose? To get guests to rethink the idea of ‘new’ by revamping their current wardrobe.
By a sequence of masterclasses, hosted by specialists from the sustainable trend world from Shakaila Forbes-Bell to Andrea Cheong, visitors will be taught new expertise that they’ll use to resume their pre-loved trend staples.
