Chinese language quick trend retailer Shein is returning to London for a brand new three-day pop-up at tech-driven retail idea house Future Shops on Oxford Avenue from 26-28 September, showcasing its new AW25 assortment.
Prospects will have the ability to store on-trend tailoring, assertion eveningwear, efficiency athleisure items, denim, coats and unique curve collections from top-selling Shein manufacturers together with Musera, Anewsta, Elenzga and Vuva Rela, in addition to handpicked equipment from Missguided and MOTF.
It coincides with the launch of Shein’s ‘That New Match Vitality’ marketing campaign which options unique items from standout Shein Traits Shops manufacturers.
Guests to the pop-up will likely be “absolutely immersed in Shein’s distinctive model experiences”, together with its ever-popular glam bar, video moments and unique giveaways.
Final month it was reported that Shein was weighing up relocating to China from its present headquarters in Singapore in a bid to win Beijing’s approval for a Hong Kong float, after its London Inventory Change itemizing stalled.
Additionally in August, Shein revealed that its UK gross sales surged by virtually a 3rd final yr forward of its plans to drift the corporate.
Accounts filed on Firms Home confirmed larger earnings as its low worth merchandise continued to draw rising reputation, notably amongst youthful consumers.
New filings for Shein Distribution UK Ltd, the retailer’s UK operation, confirmed that gross sales within the area grew by 32.3% to £2.05 billion in 2024.
Shein stated it benefited from the opening of two new places of work in London’s King’s Cross and Manchester, the launch of a pop-up store in Liverpool and a Christmas bus tour throughout 12 cities within the UK.
In the meantime, it additionally reported a pre-tax revenue of £38.3 million for the yr, having risen from £24.4 million in 2023.
