MARKET has lengthy tapped into the sports activities sphere, linking up with skilled leagues, groups and types from all throughout the sporting house. The Mike Cherman-helmed imprint is as soon as once more teaming up with Canadian hockey model Sherwood Hockey to ship a second collaborative capsule of graphic attire, equipment and hockey gear.
The collaboration is a pure match, as Cherman performed hockey rising up and nonetheless has an admiration for the sport. “Rising up as a hockey participant – primarily taking part in curler hockey in entrance of my home with children in my neighborhood – I all the time cherished the lore of the game, the physicality and the sport itself,” Cherman stated in a press release. “By this assortment, we introduced out our iconic bear in every nation’s colours and reimagined every nation as a personality mascot.”
The brand new MARKET x Sherwood Hockey vary follows up the duo’s preliminary 2024 collaboration and comes full with three graphic t-shirt types, two hoodies and a dad cap on the attire entrance, and a Canadian-made customized Sherwood hockey stick and puck.
“When the game of hockey is dropped at the World stage, it’s an opportune time to showcase our distinctive place inside the sport,” says Brendon Arnold, Sherwood’s AVP, who tapped Sherwood Hockey athlete and Toronto Maple Leafs star William Nylander to star within the lookbook. “Leveraging worldwide hockey because the platform, we wished to carry a distinct taste to the game with our mates at Market by creating a novel assortment that showcases the lighter facet of hockey between the nations.”
Try the MARKET x Sherwood Hockey collaborative capsule within the lookbook photographs above and cop a chunk now at MARKET’s official webstore.
