Abstract
- Born X Raised launches collaborative assortment with Mitchell & Ness highlighting the New York Yankees and Mets
- The gathering options attire mixing iconic MLB logos with Born X Raised’s signature Previous English branding
- Shot throughout New York, the marketing campaign contains native creatives like Va$htie, The Child Mero and CJ Wallace, capturing the town’s vitality
Born X Raised has simply revealed an thrilling new collaboration with Mitchell & Ness in celebration of New York’s iconic MLB groups — the Yankees and the Mets — marking the BXR’s first-ever partnership with both franchise. The drop bridges the hole from West Coast to East Coast, honoring the model’s roots whereas embracing New York’s legendary baseball tradition.
Shot all through New York, the marketing campaign options a powerful lineup of native creatives and cultural figures, together with Meyhem Lauren, POST, Max EFRT, Va$htie, The Child Mero, CJ Wallace (son of The Infamous B.I.G.), Wiki, Kunle Martins, Bert Krak and Calisthenic Prince — capturing the vitality of the town with authenticity and grit.
From T-shirts to caps, the gathering covers all bases. Standout items embody graphic tees stamped with the Born X Raised brand in Previous English alongside the New York Yankees or Mets logos, showing prominently on each the back and front. Rendered in monochromatic tones and basic navy, the items stability a streetwear edge with timeless sports activities heritage.
The true problem — and triumph — of the gathering lies in how Born X Raised interprets the essence of New York baseball, seamlessly infusing their signature fashion whereas respecting the enduring imagery of each groups. It’s a considerate mix of sport and tradition, made for followers on each side of the diamond. The gathering is out there at 12 p.m. PST completely on the Born X Raised.
