Unbiased womenswear model Damson Madder is marking its arrival at Liberty with a summer-themed in-store activation that blends trend with frozen treats.
On Saturday 12 July, from 2pm-4pm, customers are invited to expertise the Damson Madder Ice Pop Bar, situated in The Summer time Retailer on the first Ground of the London-based division retailer.
Right here, friends can take pleasure in complimentary Damson Lemonade and Pineapple & Mint ice pops served from a bespoke branded cart, alongside an unique reward with each Damson Madder buy, out there whereas shares final.
Emma Hill, Founding father of Damson Madder, informed TheIndustry.trend: “We’re so excited concerning the launch of Damson Madder arriving at Liberty London and the chance to have fun this with our Ice Pop Bar on Saturday.
“We’ve created a bespoke Damson Madder ice lolly cart in one in every of our best-selling prints and can be providing a number of summery ice treats to our prospects. We will’t wait to welcome everybody in retailer to have fun the summer time season with Damson Madder and Liberty.”
The activation celebrates the launch of Damson Madder’s womenswear assortment on the iconic London retailer, marking a major retail milestone for the digitally native model.
Damson Madder joins Liberty’s curated Summer time Retailer edit, designed to highlight new and rising labels.
Based in 2020 by Emma Hill, Damson Madder has rapidly constructed a loyal following for its daring, frilly designs and signature quilted jackets. Suppose outsized peterpan collars and checkered mini clothes. Recognized for its vibrant prints and “extra is extra” aesthetic, the model combines playful maximalism with a clear, accountable method to manufacturing.
All collections are made in small batches utilizing a mixture of recycled and natural supplies, with a dedication to model that leaves a minimal environmental footprint.
