Abstract
- Drake kicks off album rollout with a cinematic hour-long livestream, previewing unreleased music
- The observe “What Did I Miss?”— launched on all platforms July 5 — addresses betrayal and reignites the feud with Kendrick Lamar
- Further unreleased songs trace at a mixture of Hip-Hop and R&B, with teased observe “Tremendous Max Offers”
Drake is gearing as much as launch a brand new album anticipated to launch summer season 2025, with many speculating it to be named Iceman, following the discharge of an hour-long YouTube livestream titled “ICEMAN EPISODE 1” teasing what followers can anticipate. Within the video, he performs a fictional worker at a Toronto ice storage facility known as “The Iceman,” utilizing a cinematic, narrative-driven format to construct intrigue. The idea hints on the album’s potential theme, mixing scripted storytelling with refined nods to real-life rigidity and emotional undercurrents.
Halfway via the video, a TV within the break room exhibits archival footage of a younger Drake, which cues into an unique premiere of his new music video “What Did I Miss?” The observe straight addresses the extremely publicized feud between Drake and Kendrick Lamar. He calls out unnamed people for “taking part in either side,” rapping pointed bars like:
“You switched on the blokes and supported a hater” and
“It’s love for my brothers and loss of life to a traitor.”
Some followers consider these lyrics may additionally be aimed toward NBA stars LeBron James and DeMar DeRozan — each longtime buddies of Drake who’ve mutually supported one another’s endeavors. Their look at Kendrick Lamar’s Pop Out live performance in L.A. has fueled hypothesis, particularly as experiences counsel Drake’s relationship with DeRozan has turn into strained following the latter’s public assist of Kendrick through the ongoing rap feud.
Whereas his new observe “What Did I Miss?” grabs many of the highlight, the video additionally teases a number of unreleased songs, together with one titled “Tremendous Max Offers” — an R&B-leaning lower paying homage to “Do Not Disturb” in tone and supply from his earlier album Extra Life. As anticipated, the upcoming album seems to mix each Hip-Hop and R&B, providing a spread of sounds for followers throughout genres.
With its mix of uncooked lyricism, immersive storytelling, and interactive fan moments, the rollout marks one among Drake’s most creatively formidable promotions up to now. First teased in August 2024, Iceman is shaping as much as be a long-awaited, multi-layered venture. Stream his new single “What Did I Miss?” on Spotify and Apple Music beneath, and take a look at the complete livestream above.
