Model USA is dealing with twin threats: a possible federal funding minimize and an already fragile inbound tourism restoration weighed down by international political tensions. In an interview with Skift, CEO Fred Dixon mentioned how the group is getting ready for each challenges because it launches a brand new marketing campaign to re-center consideration on U.S. journey.
Model USA, the vacation spot advertising and marketing group that promotes the U.S. overseas, faces the danger of an 80% minimize in federal funding — from $100 million to $20 million — as a part of the “One Massive Stunning Invoice” invoice being negotiated within the Senate.
“We must scale the group, proper? That is what we must do. We might must scale to fulfill our sources,” mentioned Dixon, who was on the IPW convention this week in Chicago. “Hopefully we do not have to
