Agent Provocateur has launched its first swimwear marketing campaign for seven years, starring mannequin, DJ and former girlfriend of Romeo Beckham, Kim Turnbull.
Shot on location in Ibiza, the marketing campaign displays the occasion island’s vibe, that includes Agent Provocateur’s SS25 Without end Assortment of shiny leopard print bikinis, halter-neck swimsuits, sculptured silhouettes, excessive shine metallics and daring cut-out items.
The gathering is described as being “impressed by late night time units that soften into early morning swims”, with “rising pressure in style and music” and Turnbull taking centre stage.
Agent Provocateur Inventive Director, Sarah Shotton, stated: “Kim captures all the things we love about summer season, magnetic, inviting and completely comfortable in her pores and skin. She brings a realness to our swimwear that’s assured, cool but charming.”
Turnbull added: “I’m so honoured to be a part of this. Agent Provocateur has at all times been in my life. I used to put on my mum’s hand-me-downs after I was little, so this looks like a full circle second. And to shoot in Ibiza, it’s like my second house.”
With the brand new marketing campaign, the lingerie retailer “continues to champion girls who personal their energy – on the seashore, on the decks, and in all places in between”. The gathering is now out there on-line and in shops globally.
Agent Provocateur is famend for tapping cultural icons to star in its campaigns. Final 12 months, in celebration of its thirtieth anniversary, Agent Provocateur launched a really raunchy new Christmas marketing campaign starring mannequin and presenter Abbey Clancy and her husband, former England footballer and pundit, Peter Crouch.
The scene is about with Clancy getting ready for an attractive rendezvous in a London resort room, wearing racy purple lingerie from Agent Provocateur’s ‘Without end Assortment’, with matching purple lipstick, tousled blonde hair and champagne on ice.
