The shop spans 5,000 sq ft and opened at 521 Broadway, SoHo on Wednesday (8 June).
The flagship showcases the model’s womenswear and menswear collections in a clear, minimalist atmosphere.
It marked the model’s second retailer after its UK flagship at 354 Oxford Road, which opened in December 2023.
Manière De Voir was based in 2013 by Reece Wabara, ex-Manchester metropolis footballer and Drapers 30 underneath 30 alum. Within the 12 months to 31 December 2023, it delivered pre-tax earnings of £5.1m final 12 months on revenues of £31m.
Wabara mentioned: “The US is a unique beast. 4 totally different places fell by means of earlier than this one. We needed to combat for this constructing. We met the phrases. We stayed affected person (…) and we obtained the deal performed.”
