Braithwaite will begin her new function with the division retailer on 1 October, following the completion on a non-compete interval.
Throughout the function, Braithwaite will handle John Lewis’s advertising and marketing and buyer expertise throughout all channels, in addition to reviving its core promise of high quality, worth and repair.
Peter Ruis, government director of John Lewis, mentioned: “I’m thrilled that Anna is returning to John Lewis. Her understanding of the John Lewis model and her laser concentrate on the wants of shoppers makes her the perfect individual to guide our buyer and advertising and marketing technique. I do know that Anna will construct on the John Lewis expertise that our prospects know and love.”
Braithwaite spent 4 years at M&S as advertising and marketing director. She has additionally held earlier positions at Tesco, F&F, Hobbs and John Lewis.
She is succeeded at M&S by Sharry Craymond, advertising and marketing director of meals, who has now transitioned to the identical function within the clothes, dwelling and wonder division. Craymond has been at M&S since 2018. M&S additionally bolstered its management crew with the appointment of Boohoo’s David James as provide chain and logistics director.
Braithwaite added: “I can’t wait to get began once more at John Lewis, a model that I do know very properly and which is synonymous with distinctive customer support, high quality and worth. I’m extremely excited to be becoming a member of at such a pivotal time, following the return of a re-energised By no means Knowingly Undersold and with John Lewis just lately being awarded Which? Retailer of the 12 months.”
